A mobile app is an island unless you build bridges to it. Deep linking allows users to click a link on a website or social post and land exactly on a specific product or profile inside your app.
Types of Links:
- Custom URL Schemes: (e.g.,
myapp://product/123). - Universal Links (iOS) / App Links (Android): Standard HTTPS links that open in the app if installed, or in the browser if not.
Why it matters for SEO:
By using Universal Links, you ensure that search engine results for your content can drive high-conversion mobile traffic directly into your app's native experience.
The Expo Way:
Expo Router handles deep linking automatically by mapping your file system routes to URL paths.
Deep linking is the secret weapon for user acquisition and retention in 2026.